2018
Wijnegem
Furniture
Business design
Home out of home
Challenge
The contract market for furniture is a very competitive environment. The big challenge is to profile itself clearly and roll out an adapted go-to-market strategy in a rapidly changing project market.
Approach
“Starts with why?” In order to properly capture deeper values and motives, a start was made on defining Golden Circles. What are we doing? How do we do it? and especially: Why do we do it?
The trends for the expected newspapers and news websites of the next decade were collected with all team members. With a limited team, the company was placed in the shoes of five other companies. What would they do to meet our challenge? A number of customer segments were made up of “personas” and through tools such as “empathy mapping” the insights of the customer (needs, needs, pain points, affinities, …) were mapped. These insights were then linked to value propositions from the furniture group and translated in 3 financial scenario’s (base case, best case, worst case)
Results
From a long history in the furniture sector Sareze together with the Recor group has a very good knowledge of the “home market”. This new value proposition to bring “home” as a brand as well as the strength as a “total solution provider”, was further developed for the new strategy. With the new value propositions a Business Model Canvas was created to describe the impact on other blocks of the canvas.
