Services
Services

Innovation at your service

What we offer


We bring design-led innovation wherever we go, to improve your business, services or spaces in a way that suits both your and your users’ needs. Get inspired by our services and contact us for a tailor-made proposal.

Innovation at your service

You and your team can start working on innovation right away ! Get inspired by our services that fit your innovation challenges and contact us for a tailor-made proposal.

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Business design

  • Re-think your strategy and organisation
  • Launch a new product, service or business model
  • Innovate with your colleagues and customers
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Service design

  • Explore the real needs of your customers
  • Improve your customer experience
  • Design and prototype a new service
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Spatial design

  • Design user-centered spaces
  • Involve citizens in creating a new public space or building
  • Organise optimal people flows between different areas of a space
Not sure what fits your challenge?
Let's talk!
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Create your own challenge!

Business Design

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Analysing the business and societal context
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Ideating to solve identified challenges
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Involving stakeholders to validate solutions
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A future-proof solution
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Analysing the business and societal context
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Ideating to solve identified challenges
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Involving stakeholders to validate solutions
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A future-proof solution
    We apply design methods and mindsets to understand and solve your strategic business challenge! First, we explore your challenge in the context of your business as well as the changing society. We reframe your business challenge to ensure future-proof outcomes. Threats and opportunities are distilled based on our analysis of the context and by involving your stakeholders to understand their needs and aspirations. Then, ideas are generated in cocreation with your employees and other stakeholders. This way we ensure ideas that take different perspectives into account and connect with real business needs. Based on this brainstorm, we develop a creative and strategic concept on which your stakeholders can give feedback. 

    Your company is thus actively involved in the process, giving direction and feedback. This way, the final solution is easier to implement and is supported broadly within the organisation. With this new (service/business/…) concept, you are ready to make an impact, today and tomorrow!

    Service Design

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    Researching user needs and profiles
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    Mapping the user journey to identify opportunities
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    (Re)designing the service in cocreation 
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    A user-centric service 
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    Researching user needs and profiles
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    Mapping the user journey to identify opportunities
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    (Re)designing the service in cocreation
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    A user-centric service
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      A service design project aims to develop or improve a service to better the experience of your customers and/or employees. To achieve this, a few steps need to be taken. First, a user research phase focuses on uncovering underlying needs and user profiles. These are captured in personas, after which the user experience is mapped over time in a customer journey. These maps show the barriers users experience as well as the opportunities for improvement. Then, a design phase takes place to develop a suitable solution. In this process, the barriers and opportunities are the starting point. Often we brainstorm about possible solutions together with the target audience (user/employees), so we can take their experience into account. This way, we end up with a truly user-centric service that is feasible for your employees.

      Spatial Design

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      Researching user constraints and needs
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      Deciding on the spatial functions, flows and experiences together with the stakeholders
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      Designing with the user input in mind
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      Handing over a spatial diagram and exploratory report for the developer
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      Researching user constraints and needs
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      Deciding on the spatial functions, flows and experiences together with the stakeholders
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      Designing with the user input in mind
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      Handing over a spatial diagram and exploratory report for the developer
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        Recently, we are committed to this rather new design discipline called spatial design. Together with you, we want to make sure that we create a full and optimal user experience. Spatial design is strongly connected to service design, we consider what as well is going on in the minds of the users and linked to that we investigate what's going on in and around a space. We brainstorm together about needs and restrictions, opportunities in the environment, esthetical choices... and inspire you by good practices and future trends. To create a sustainable concept, we take into account societal challenges and tendences such as digitalization, wellbeing, the new way of working... and translate this to spatial functions. Afterwards we create a conceptual spatial diagram that includes various aspects: from interventions in the spaces to playing with the interaction between people and space and this at various scales. We end up with a detailed report that includes all the input from the users translated to visual and well-founded spatial features. This way we are sure that the designed space will be future proof.
        Discover our project for Luminus
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        Joost Thurman
        CEO The Argonauts
        Met innovatie 'as a service' haal je je eigen innovatieteam in huis!

        How can we help you?

        We are a young team of passionate strategic business, service and space designers. Co-creation, user research, stakeholder mapping, customer journeys, service blueprints, business modeling... are all part of our daily job.

        In our projects, we put the end-user at the centre through design thinking, co-creation and participation. The Argonauts are active in both the private and public sector and work for clients such as Etex Group, Bank van Breda, Euroclear, Luminus, the Flemish government and various local governments.


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        Joost Thurman

        Founder

        "Innovation 'at your service' is not just an empty slogan. It is an approach to support your team in every step of the  innovation process"
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        Joost Thurman
        CEO The Argonauts
        Met innovatie 'as a service' haal je je eigen innovatieteam in huis!

        Let’s embark on a quest together

        We help companies, governments and organisations to stay meaningful in a rapidly changing world. Where consumer behaviour is constantly evolving, sometimes as a reaction to the changing world, sometimes shaping it. To avoid developing products or services that do not align (anymore) with users ’or stakeholders’ needs and desires, involving them in the development process has become increasingly important. With our design methods and experience in cocreation, we help you understand and design for these users.

        We bring innovation through design in three application areas, with their own specialised methods and tools. Explore them here and see which one fits your challenge!


        Image
        Joost Thurman

        Founder

        "Innovation 'at your service' is not just an empty slogan. It is an approach to support your team in every step of the  innovation process"

        Our methods

        Find out how we tackle design challenges together.

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        Participation
        Online / Physically

        Participation of various stakeholders is a must in user centric design process. In order to involve as many people as possible, we provide intense and less intense forms of participation. We help you in setting up a citizen participation platform and make sure all stakeholders are able to participate in the design of a (new) public space or service.

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        Co-creation
        Online / Physically

        Involving the right stakeholders at the right time is key in a successful innovation project. It is only by working closely together that you can reach the maximal potential of a project. In a co-creation process, we bring together the expertise and experience of the various actors and create broad support for intermediate design decisions.

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        Prototyping
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        A good idea can be great on paper and turn out not to reach the desired goal in reality. That’s why it’s crucial to construct prototypes. Prototypes differ from ideas because they do not merely represent the 'planned' solution but the 'built' solution. Prototypes are used to get quick feedback from the users in order to make desired adjustments early in the process.

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        Design research
        Online / Physically

        The goal of design research is to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. Designers not only try to understand the individual user but also aim to explore the world around them and their experiences of it. We use tools like empathy maps, persona’s and customer journeys to visualise the users' needs and we define the opportunities that come with it.

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        Foresights
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        ‘Foresight’ or scenario thinking is the systematic exploration of the future with a view to making the right long-term decisions. With scenario thinking, we imagine a number of possible future 'worlds' and examine how we would behave as a user in these worlds.

        Our way of working

        What we offer


        Find out how we tackle design challenges together.
        Image
        Joost Thurman
        CEO The Argonauts
        Met innovatie 'as a service' haal je je eigen innovatieteam in huis!
        What can you expect when embarking on a quest together?

        We help companies, governments and organisations to stay meaningful in a rapidly changing world. Where consumer behaviour is constantly evolving, sometimes as a reaction to the changing world, sometimes shaping it. To avoid developing products or services that do not align (anymore) with users ’or stakeholders’ needs and desires, involving them in the development process has become increasingly important. With our design methods and experience in cocreation, we help you understand and design for these users.

        We bring innovation through design in three application areas, with their own specialised methods and tools. Explore them here and see which one fits your challenge!


        Not sure what fits your challenge?
        Let's talk!
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        Create your own challenge!

        Explore

        Explore
         
        Get out of your comfort zone and discover opportunities that you did not even suspect they existed.
        Learn
        Learn
         
        Face-to-face learning from colleagues, peers, experts and researchers is so much more fascinating than attending yet another training.

        Share

        Share
         
        Share your ideas, knowledge and experience by working on a joint challenge with your colleagues.

        Co-create

        Co-create
         
        Turn your idea into a new strategy, product, service, space or business model, together with your colleagues and stakeholders!