A service design project aims to develop or improve service to improve the experience of your customers and/or employees.
- First, a user research phase focuses on uncovering underlying needs and user profiles. These are captured in personas, after which the user experience is mapped over time in a customer journey. These maps show the barriers users experience as well as the opportunities for improvement.
- Then, a design phase takes place to develop a suitable solution. In this process, the barriers and opportunities are the starting point. We often brainstorm possible solutions with the target audience (users/employees), so we can take their experience into account.
By actively involving your stakeholders, we achieve at a truly user-oriented service that is feasible for your company and employees.
See how we've helped our customers
Department of Work and Social Economy
Setting up a ‘Hub for Social Innovation’ (HUBSI) to promote social innovation and enable citizens to actively participate in the process.
VDAB
Developing customer journeys and service blueprints for these transitions in which the employee is put central, in order to optimize the user experience.
Flemish government
The Department of WSE asked The Argonauts, in collaboration with Idea Consult, to develop customer journeys around the learning intentions of citizens.
