One of the most important tasks of an entrepreneur is to deal with the uncertainty of the future. Technologies change and people's expectations and needs evolve at a rapid pace. So, to be successful today, you need a flexible and creative mindset. With our business design trajectories, we use design and creative tools within the development of a company.
It is a discipline that brings together analysts and strategists with the mindset of a designer. A business designer will use this mindset to tackle strategic challenges within the market. Therefore, we do not limit ourselves in a business design process: we analyse the internal functioning of the company, the underlying processes and the value propositions that are offered. Joost Thurman, the co-founder of The Argonauts and business strategist, shares his insights with us:
A person wearing glasses Description automatically generated with low confidence'The design thinking methods we use can be useful for the operation of a business in different ways. The challenges are therefore extremely diverse: a need for more bottom-up innovation, unclear strategy and positioning, lack of insight into the competitors in the market... Each challenge must be tackled in a unique way. What is universal in our approach though is the co-creative aspect. A company cannot develop successfully when management decides everything. It must also dare to connect with every stakeholder to write a story in which experts, partners, customers, end users and other stakeholders are involved.
A good business designer...
- Is human centered in their approach
- Will always see uncertainty as an opportunity
- Should look for solutions that are supported by every part of the organization